ornaments + decor
trim a tree
Breath of choice allows for a broad spectrum of customers to explore and expand their own personal style. Whether through the lens of elevated trend or whimsical novelty, the winter holiday is the pinnacle of seasonal decor.
Setting detailed conceptual direction for both private label and licensing partners*, I understand the tactical intricacies of developing the Trim a Tree category. I consistently deliver multiple differentiated & focused assortments year over year.
Products pictured below are an example of my work for Kohl’s, Inc.
*Lauren Conrad, HGTVs Scott brothers, Disney, Marvel, Lucas Films
seasonal decor
Helping customers celebrate important moments with indoor and outdoor seasonal decor by consistently delivering newness & innovation balanced with quality & value.
Products pictured below are an example of my work for Kohl’s, Inc.
everyday decor
Through high level creative direction & leadership, I aim to inspire and innovate. Centered around key item categories like vases, faux botanicals, dec accents and lighting - stories come to life in trend-relevant, seasonally appropriate product assortments that excite the customer to buy.
Products pictured below are an example of my work for Kohl’s, Inc.
home fragrance
From scent profile development with fragrance houses to art direction for decorative vessels, I have a deep expertise in the home fragrance category and a track record of building sales driving core fragrance assortments based on market trend and data.
Products pictured below are an example of my work for Kohl’s, Inc.
